The partners we build the route with.
A city's flavour map is not drawn alone: businesses, festivals, municipalities, tourism bodies and brands are all part of it. Below you will find which kinds of partnership are possible, how route sponsorship works and how to apply.
What sponsorship changes — and what it does not
Every partnership conversation starts here, because these three points are not negotiable.
Sponsored content is labelled
A sponsored venue, route or event is clearly marked. The label is never tinted to the brand colour, shrunk or hidden.
Editorial decisions are not for sale
Whether a venue is listed, its rating and its editor's note are unaffected by any partnership. There is no paid entry and no paid ranking boost.
Every partnership is published
Every active sponsorship and partnership is listed on this page by name and scope. We do not do undisclosed deals.
Eight ways to work together
Start with whichever fits you best; scope and duration are agreed together after you apply.
Principal sponsors
Brands that want to be associated with the whole platformA term-based principal sponsorship accompanying the discovery experience as a whole. It sits entirely outside editorial decisions and is clearly labelled on every surface.
Food and drink brands
Food, drink and kitchen equipment brandsContent the product genuinely stands behind: a cooking technique, an ingredient story or a tasting route. Not product placement — clearly marked partnership content.
Venue and restaurant partners
Restaurants, cafés, hotels and local producersManaging your own venue page, menu and reservation settings is free — an application is enough. Partnership is for joint work beyond that.
Tourism and destination partners
Destination management, tour and accommodation organisationsCity guide and route work that makes a region's food identity visible. We produce it together; accuracy remains our responsibility.
Event and festival partners
Food festivals and event organisersGetting the event into our calendar with correct details, connecting it to nearby venues as a day route, and opening it to reviews afterwards.
Municipal and local government partnerships
Municipalities, development agencies and public bodiesPutting local cuisine and neighbourhood eateries on record, telling the story of geographically protected products accurately, and district-level guide work.
Academic and industry partners
Gastronomy departments, professional bodies and associationsResearch, fieldwork and data sharing. Joint publications state method and sources openly; no commercial placement is involved.
Technology and media partners
Publishers, production teams and technology providersContent distribution, co-production and technical integration. Mutual attribution is the rule; exchanging content does not change editorial independence.
Standing behind a route
Itineraries built with Dada Route are planned stop by stop, within a city or between cities. Sponsorship does not choose the stops — it accompanies the making and publishing of the route.
City route
A single city mapped from morning to night. Published alongside the city guide.
Road route
The stops along the road between two cities: local eateries, producers and rest points.
Theme and season route
A route that follows a product or a season: harvest time, fish season, a dessert trail.
Event route
A route built around a festival or event, limited to its dates.
From application to launch
Apply
Tell us briefly about your organisation, the kind of partnership you have in mind and any target city or period.
Let's agree the scope
We separate what is sponsorship from what is an editorial decision up front; scope and duration are written down together.
Go live
The partnership goes live with its label and is listed on this page by name.
Sponsorship and partnership application
In your message, tell us your organisation, the type of partnership, the city or period you have in mind and your timeline. Applying is free and non-binding.
Open the Application Form